Google launches Personal Intelligence in the Gemini app in Malaysia

Selasa, 14 April 2026

Google launches Personal Intelligence in the Gemini app in MalaysiaEarlier this year, we introduced Personal Intelligence in the U.S. to show how Gemini can make life easier by learning what matters most to you. Today, we’re officially bringing that personalized experience to our users in Malaysia.

Personal Intelligence securely connects information from apps like Gmail and Google Photos to make Gemini uniquely helpful. If you turn it on, you control exactly which apps to link, and each one supercharges the experience. It connects Gmail, Photos, YouTube and Search in a single tap, and we’ve designed the setup to be simple and secure.

Personal Intelligence has two core strengths: reasoning across complex sources and retrieving specific details from, say, an email or photo to answer your question. It often combines these, working across text, photos and video to provide uniquely tailored answers.

To illustrate how this works, imagine you are planning a trip to Penang for the school holidays. You know you’ve received booking confirmations for your flight or train tickets and hotel stay, but the details are scattered across your digital life.

When you ask Gemini, “what are my travel plans for Penang?”, it goes beyond a simple search. By securely referencing Gmail, it pulls your booking details into a clear timeline. Because it understands your context from Photos, it can retrieve a screenshot you took of a map to a cafe in Georgetown or a photo of a souvenir idea you saved weeks ago. It can even suggest a nasi kandar spot based on a YouTube video you recently watched about where locals eat in Penang - saving you from digging through your history and multiple apps while you’re on the go.

How it works, and our approach to privacy

We built Personal Intelligence with privacy at the center. Connecting your apps is off by default: you choose to turn it on, decide exactly which apps to connect, and can turn it off anytime. When enabled, Gemini accesses your data to answer your specific requests and to do things for you. And because this data already lives at Google securely, you don't have to send sensitive data elsewhere to start personalizing your experience. This is a key differentiator.

You also won’t have to guess where an answer comes from: Gemini will try to reference or explain the information it used from your connected sources so you can verify it. If it doesn’t, you can ask it for more information. And if a response feels off, just correct it on the spot ("Remember, I prefer window seats"). You can also easily regenerate responses without personalization for a particular chat, or use temporary chats to have a conversation without personalization.

We also have guardrails for sensitive topics. Gemini aims to avoid making proactive assumptions about sensitive data like your health, though it will discuss this data with you if you ask.

Our goal is to improve your experience while keeping your data secure and under your control. Built with privacy in mind, Gemini doesn’t train directly on your Gmail inbox or Google Photos library. We train on limited info, like specific prompts in Gemini and the model’s responses, to improve functionality over time.

Here’s what this means in this Penang example. The photos of your souvenir ideas, your booking confirmations in Gmail, and the videos you watched on YouTube are not directly used to train the model. They are referenced specifically to deliver your reply. We train the model using things like your specific prompts and responses, only after taking steps to filter or obfuscate personal data from the conversation you have with Gemini. In short, we don’t train our systems to “learn” your booking details; we train them to understand that when you ask for them, we can locate them.

You can read more about our privacy approach here. At any time, you can adjust settings, disconnect Google apps, or delete your chat history.

How you can help us improve

We’ve tested this beta version of Personal Intelligence extensively to minimize mistakes, but we haven't eliminated them. You may encounter inaccurate responses or “over-personalization,” where the model makes connections between unrelated topics. When you see this, please provide feedback by giving the response a “thumbs down.”

Gemini may also struggle with timing or nuance, particularly regarding relationship changes, like divorces, or your various interests. For instance, seeing hundreds of photos of you at a golf course might lead it to assume you love golf. But it misses the nuance: you don’t love golf, but you love your son, and that’s why you’re there. If Gemini gets this wrong, you can just tell it ("I don’t like golf").

These areas and more continue to be under active research and improvement. For a deeper look at our methodology, current limitations, and how we’re working to fix them, read this paper.

How to get Personal Intelligence with Connected Apps

We’re rolling out this experience over the course of the day to personal Google accounts for our eligible Google AI Plus, Pro and Ultra subscribers and we aim to bring it to our free users in the coming weeks. Once enabled, it works across Web, Android and iOS and with all of the models in the Gemini model picker. If you don’t see an invitation to try it on the home screen of Gemini, you can turn it on in Settings by following these instructions:

Open Gemini and tap Settings
Tap Personal Intelligence
Select Connected Apps (Gmail, Photos, etc.

We look forward to hearing how you use it.

Google launches financial services verification in Malaysia to combat scams

Selasa, 10 Mac 2026

Google launches financial services verification in Malaysia to combat scamsNew security safeguards for financial ads on Google to enhance digital safety for Malaysians

Kuala Lumpur, March 10, 2026 - To further protect Malaysians against financial scams, Google introduced new certification requirements for financial services advertisers targeting Malaysia. This financial services verification (FSV) adds a new layer of security to the existing financial products and services policy by ensuring that only legitimate, licensed financial service providers can reach users in Malaysia.

This comes at a critical time when financial scams are on the rise in Malaysia, with RM2.77 billion in losses from financial fraud in 2025 alone, according to the Ministry of Home Affairs.

In an effort to address this, starting from 14 April 2026, select advertisers of financial products and services will be required to complete a verification process before they can run ads on Google's platforms. As part of the verification process, financial services advertisers will need to demonstrate that they are authorised by Malaysian authorities, such as Bank Negara Malaysia (BNM), the Securities Commission Malaysia (SC) and the Labuan Financial Services Authority (LFSA), and have completed Google’s advertiser verification program in order to begin promoting their products and services.

FSV introduces a unique, structural layer of defense and directly supports the government's fight against financial fraud. It enforces local licensing standards at the point of advertising, effectively closing the loopholes that bad actors exploit to reach Malaysian citizens. It is already available in other countries like the UK, Singapore, and Australia.

What this means for advertisers required to verify:

Advertisers will be able to apply for verification through our compliance partner, G2, starting 10 March 2026, and the enforcement will go into effect on 14 April 2026.
Advertisers may initiate verification themselves.
Advertisers who provide or promote in-scope financial services must successfully complete the updated verification process by the time enforcement begins in order to show financial services ads to Malaysian users. This will include financial service advertisers, and non-financial services advertisers who are targeting users seeking financial services.
Advertisers that have not successfully completed the new verification process by 14 April, 2026 will no longer be allowed to show financial services ads.

“Scammers are constantly evolving their tactics to evade detection. That’s why we’re strengthening our defenses to ensure only authorised financial providers can reach users on Google. By partnering with authorities to enforce these stricter checks, we’re staying one step ahead of bad actors and giving Malaysians greater confidence when engaging with financial services online,” said Ben King, Country Managing Director, Google Malaysia

"MCMC welcomes this initiative by Google as it is a critical step in preventing financial scams from reaching Malaysians. Tackling digital fraud requires a whole-of-ecosystem approach, where technology platforms, regulators, and the public all play a role. Verifying the legitimacy of financial advertisers is essential to our goal of ensuring a safe and trusted digital environment for all Malaysians,” said Abdul Karim Fakir Ali, Managing Director of Malaysian Communications and Multimedia Commission (MCMC).

FSV strengthens Google’s multi-layered defense system, which includes policies around Advertiser Identity Verification and Limited Ad Serving for high-risk categories. These are complemented by user-facing AI tools like Circle to Search and Google Lens, which help Malaysians detect potential scams in real-time.

Find out more about Financial Services Verification here.

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Enabling Gemini for Education across all Malaysian public universities

Isnin, 9 Mac 2026

KUALA LUMPUR, 9 MARCH 2026 – Today marks a significant milestone for education in Malaysia: All 20 public universities have officially enabled Gemini for Education within their academic and administrative frameworks, reaching nearly 600,000 students and 75,000 faculty members. As part of their existing Google Workspace for Education environment, these universities now have access to Gemini for Education, providing the entire academic community with secure, AI-powered assistance for research and learning. The Ministry of Higher Education (MOHE) has further equipped 40,000 faculty members with Google AI Pro for Education for expanded access to our premium AI models, alongside providing NotebookLM Enterprise to 128,000 students to supercharge their research and writing. This initiative supports Malaysia’s goal to become an AI-driven nation by 2030.

Through these initiatives, students and lecturers in public universities in Malaysia now have access to Gemini 3.1 Pro — our most advanced reasoning model — infused with LearnLM — our family of pedagogical models fine-tuned for learning. They can explore features like Guided Learning, which acts as a collaborative thinking partner to help students build a deep understanding of concepts instead of just getting quick answers, and Deep Research, their personal research assistant.

Beyond access to technology, we are providing robust training to help students and faculty develop AI literacy. Initiatives like Gemilang, Google Skills platform, free Google AI courses, Gemini Certification for University Students, and Google Career Launchpad are designed to help users boost efficiency, personalize learning, and prepare for the workforce.

Here are some examples of how key Malaysian institutions are using Google AI tools.

Universiti Malaysia Perlis (UniMAP): Personalizing education with Gems

UniMAP is personalizing learning for students through Gems, personalized versions of Gemini you can build and customize to be experts on any topic without any coding. A pioneer lecturer at the university built a bespoke Gem that serves as a specialized, on-demand study partner for his Integrated Circuits Design and MEMS Design and Fabrication students in the Faculty of Electronic Engineering and Technology. The Gem guides them through their specific curriculum, creating a more interactive and personal learning experience.

Universiti Sains Islam Malaysia (USIM): Deep Research and digital etiquette

In the Introduction to New Media Communications course at USIM, students use Gemini’s Deep Research capabilities and NotebookLM to analyze social media content and study digital etiquette. They also use NotebookLM for self-directed learning by uploading lecture notes to instantly generate study guides, summaries, and sample quiz questions to prepare for exams.

Universiti Putra Malaysia (UPM): Research-backed success with NotebookLM

Research conducted at UPM shows that AI tools like NotebookLM are bridging literacy gaps and building student confidence. Undergraduates use it to enhance literature reviews and even generate podcasts from study materials, which has boosted positive attitudes toward technology and reduced resistance to academic research. This approach has strengthened UPM’s leadership in flexible learning while ensuring students remain competitive and efficient in a global landscape.

Universiti Malaysia Sarawak (UNIMAS): Leading with community

UNIMAS is training more than 500 lecturers in Google Workspace for Education and certifying 120 as Gemini Certified Educators. This progress extends to students, too, with nearly 500 earning certifications. By pairing powerful, secure AI tools with comprehensive training, we're working alongside the MOHE to help equip students and educators with the skills they need for the future. This collaboration is a key part of supporting Malaysia's vision, and we look forward to seeing what this new generation of thinkers, creators and leaders will build.

Year in Search 2025: What Malaysians Searched and Followed This Year

Selasa, 9 Disember 2025

Year in Search 2025: What Malaysians Searched and Followed This YearFrom AI breakthroughs to local dramas, and keeping up with national events, and viral personalities — here’s what shaped Malaysia’s search behaviour in 2025Kuala Lumpur, December 8, 2025 - As Malaysians wrap up another year of rapid change, cultural shifts and digital transformation, Google’s Year in Search 2025 provides a unique lens into what mattered most to the nation. From government initiatives that directly impacted households, to AI tools that became everyday essentials, to dramas, personalities and blockbusters that sparked nationwide conversations, this year’s trending searches reflect the heartbeat of Malaysia in 2025.
Turning to Search to Navigate Living Costs and Welfare

In 2025, Malaysians turned to Google to navigate rising living costs, new government rollouts and updated welfare programmes, alongside staying informed about emerging technologies that could improve their daily lives.
Rahmah Cash Contribution (#2 Searches, #1 News) remained a topic of interest, as a key form of financial assistance for many Malaysian households. Welfare and social assistance program like MyKasih (#3 Searches, #2 News) and targeted fuel subsidy scheme such as Budi95 (#6 Searches, #3 News) also saw significant spikes, as families sought clarity around eligibility, disbursement schedules and application steps. Meanwhile, E-Pembelajaran Sektor Awam (Public Sector E-Learning) (#7 Searches) and mySalam (#10 Searches) continued to draw strong interest, especially for civil servants seeking upskilling opportunities and B40 households looking for dependable health coverage information respectively.
The year’s biggest local news moments, ranging from the Putra Heights pipeline explosion (#8 News) to the Southern Selangor floods (#9 News), dominated national attention as Malaysians increasingly relied on Search for real-time updates, road closures and safety information.
AI Takes Centre Stage in Everyday Malaysian Life

Google’s AI assistant, Gemini, (#1 Searches) topped the overall trending list, reflecting Malaysians’ growing reliance on AI for work, learning and decision-making. Users were also getting creative with tools like Pixverse AI (#6) to create hyper-realistic visual content, short-form videos and animation for work, studies and social media.
In fact, Malaysians are among the most active AI users in ASEAN, with three in four Malaysian digital consumers interacting with Generative AI tools daily. This surge in AI interest signifies Malaysia’s wider push towards digitalization — from students using chatbots for schoolwork, to SMEs adopting AI for marketing and customer support, to creators using AI for content production.
Movies and Dramas that Captivated the Nation

Malaysians once again proved their deep connection to both Hollywood and Asian cinema, with Blood Brothers (#1 Movies), Superman (#2) and Thunderbolts (#3) dominating the charts as passionate fan communities fuelled waves of anticipation and online conversations. People of all ages were dancing along to the tracks of KPop Demon Hunters (#7), while younger audiences fuelled the popularity of A Minecraft Movie (#9), and beloved franchises like Jurassic World Rebirth (#10) and Mission: Impossible - The Final Reckoning (#6) resurfaced as major crowd-pullers.
Closer to home, dramas such as Keluarga Itu (#7 Drama) and Dia Bukan Syurga (#10 Drama) reflected Malaysians’ enduring appetite for relatable family themes, local humour and emotional storytelling.
On the drama front, global hits like Squid Game (#1 Drama) kept Malaysian audiences at the edge of their seats and Emerald Hill (翠山小娘惹, #3 Drama), brought them through a journey of cultural nostalgia.
Personalities Who Captivated Malaysians in 2025

Malaysians’ search behaviour this year demonstrated a vibrant mix of entertainment, global issues and cultural moments, with personalities ranging from international figures to regional and homegrown talents. Locally, Amira thman (#1 People) saw a surge in attention driven by her new music release and renewed focus on her personal life.
Globally, climate advocate Greta Thunberg (#7 People) drew heightened searches as Malaysians followed updates surrounding her recent situation, while regional favourite Luna Maya (#8 People), one of Indonesia’s most recognisable entertainment figures, attracted increased interest as news of her marriage became a major talking point. Beyond personalities, nostalgia rose as fans revisited iconic acts like My Chemical Romance (#9 People) following the announcement of their Kuala Lumpur concert and the addition of a second show.
Ben King, Managing Director, Google Malaysia & Singapore said, “Year in Search truly takes the pulse of Malaysia – from national milestones to seeking the best entertainment and trending personalities. We are also seeing a shift in the way people search. They are now seeking not just answers, but deeper context and quicker insights. By introducing features like AI Mode, we are reimagining what Search can do to help Malaysians navigate their world faster and stay helpful across moments big and small.” For a look at the full list, visit the website HERE.
In addition to highlighting what Malaysians were most curious about this year, Google Search also sheds light on the topics that captured global attention in 2025. Visit the global trends site to explore more Year in Search stories and discover the top trending charts from Malaysia and countries around the world.

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e-Conomy SEA report 2025: Malaysia’s digital economy is Southeast Asia’s fastest growing, projected to reach US$39 billion in 2025

Jumaat, 28 November 2025

e-Conomy SEA report 2025: Malaysia’s digital economy is Southeast Asia’s fastest growing, projected to reach US$39 billion in 2025Online travel, cashless payments and AI infrastructure fuel Malaysia’s next stage of digital growth

KUALA LUMPUR, 25 November 2025 – Google, Temasek, and Bain & Company today launched the 10th edition of the e-Conomy SEA Report 2025, revealing that Malaysia is now the fastest-growing digital economy in Southeast Asia with an increase of 19% year-on-year (YoY), and on track to reach Gross Merchandise Value (GMV) US$39 billion (approximately RM161 billion) this year. This shift towards resilient growth is supported by sustained consumer adoption and stable macroeconomic conditions, including contained inflation.

At the regional level, Southeast Asia’s (SEA) digital economy is projected to surpass US$300 billion (approximately RM1.24 trillion) in GMV by 2025, growing 15% YoY and outperforming the region’s first forecast by 1.5 times. As the world’s fifth largest economy with a population of over 680 million, Southeast Asia has rapidly digitalized over the past decade, showing strong resilience and monetization capabilities despite global headwinds such as COVID-19, inflation and supply-chain pressures.

Key findings in the Malaysia report:

1. Malaysia’s performance this year is underpinned by the strength and maturity of its digital economy

Online travel recorded 19% growth in GMV, the fastest in SEA, driven by improved air connectivity, visa liberalization measures and large-scale digital tourism campaigns building momentum ahead of ‘Visit Malaysia 2026’. With inbound travel accelerating more than 20% YoY in the first half of 2025, Malaysia is benefitting from both rising traveller volumes and higher-value trips as visitors opt for better-quality and digitally enabled travel experiences. These trends reflect a digital sector that is increasingly defined by stable adoption, efficiency and deeper value creation across both consumers and businesses.

Ecommerce continues to expand at a healthy pace, making up the biggest driver of the country’s digital economy, reaching US$20 billion (approximately RM83.3 billion) by 2025. The sector has grown 21% YoY in GMV, the second-fastest rate in SEA. This was supported by rising platform consolidation with large regional players leveraging significant economies of scale, and expanding video commerce engagement that converted attention into sales with minimal friction.

Digital Financial Services (DFS) show continued double-digit growth, with digital payments set to reach US$213 billion (approximately RM887 billion) in Gross Transaction Value (GTV) by 2025. This momentum is driven by Malaysia’s rapid shift toward cashless payments, including a 28% surge in digital payment usage reported by Bank Negara Malaysia, and cross-border acceptance has scaled significantly with the DuitNow QR standard now interoperable across an increasing number of SEA markets.

2. Malaysia’s rise as one of Southeast Asia’s core AI and digital infrastructure hub

Malaysia’s digital economy is also strengthened by strong investments in digital infrastructure. Data centre capacity has increased to 690 MW in H1 this year from 120 MW in 2024, and plans have been reported to further increase capacity by 350%. This represents half of all planned regional capacity. In 2024, Google has also committed a US$2 billion investment in the country, including the development of its first Google data center and Google Cloud region to meet the growing demand for AI-ready cloud services locally and around the world.

3. Positive investment climate, driven by funding and IPO activity and strong investments in digital infrastructure.

The country captured 32% of all private AI funding across SEA, at US$759 million (approximately RM3.14 billion), supported by major digital financial services deals. Malaysia also led Southeast Asia in IPO activity, contributing half of the region’s listings over the last 12 months. This uptick in exits signals a more stable investor environment, reinforcing Malaysia’s position as a competitive destination for high-growth technology companies and digital expansion.

Investor sentiment is optimistic, with nearly two-thirds (64%) of surveyed investors expecting funding activity in the country to rise through 2030, particularly in software, services, AI and deep tech.

Ben King, Managing Director, Google Malaysia & Singapore said, “Malaysia’s digital economy is showcasing a positive growth trajectory. This momentum is fueled by several critical factors – robust sector growth, a healthy funding landscape, and strong digital infrastructure investments. But it is high AI adoption that is accelerating this progress. With three in four Malaysian digital consumers having used Gen AI tools, this strong daily engagement is laying a solid foundation for the next phase of AI-powered growth. In line with the nation’s goal of becoming a regional digital leader by 2030, Google remains fully committed to supporting Malaysia’s ambition to build an inclusive, innovative, and AI-ready digital economy."

“Southeast Asia’s digital economy has shown extraordinary growth and remarkable resilience, sustaining momentum despite periods of investor caution and a shifting macroeconomic landscape over the last decade. Malaysia now stands at the forefront as Southeast Asia’s fastest-growing digital economy, on track to reach US$39 billion in GMV by 2025. Powered by robust growth across ecommerce, online travel, cashless payments, and expanding AI-ready infrastructure, Malaysia is cementing its position as a digital leader in the region. The real opportunity now lies in how businesses harness AI as a catalyst for impact while building on Malaysia’s strong digital foundations,” said Amanda Chin, Partner, Bain & Company.

Malaysia’s digital progress is expected to bring meaningful benefits to consumers and businesses including improved travel services, broader access to secure and convenient digital financial solutions, and expanding opportunities in AI, cloud services and digital skills development.

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Google onboards Content Forum for its Priority Flagger Program to strengthen online safety in Malaysia

Selasa, 29 Julai 2025

Google onboards Content Forum for its Priority Flagger Program to strengthen online safety in MalaysiaThrough the program, Content Forum will play a key role in flagging harmful content on Google and YouTube, with direct access to priority review channels that accelerate action on policy violations

Arianne Santoso, Manager of Government Affairs and Public Policy for Malaysia and Indonesia (left) and Mediha Mahmood, CEO of Communications and Multimedia Content Forum (right) commemorate the onboarding of Content Forum into its Google and YouTube Priority Flagger Programs

KUALA LUMPUR, Malaysia, 24 July 2025 – Google today announced that the Communications and Multimedia Content Forum of Malaysia (Content Forum) joins its Priority Flagger program across both Google and YouTube to reinforce Malaysia’s efforts in creating a safer digital environment in Malaysia.

The Priority Flagger Programme was introduced as a way for participating local government agencies and non-governmental organisations (NGOs) to flag potentially harmful or problematic content on certain Google products and services. Due to their specialised industry knowledge across a variety of subject matters, these organisations have a higher degree of accuracy when flagging violative content.

Operating under the purview of the Malaysian Communications and Multimedia Commission (MCMC), the Content Forum serves as a self-regulatory industry body committed to promoting responsible content practices across electronic networked media. As part of the Priority Flagger program, Content Forum will extend its expertise to help identify potentially policy-violating content across YouTube and Google, taking into consideration local cultural contexts*.

As a participating organisation, they will gain access to a dedicated intake channel to inform Google of potential policy violations which will be prioritised for review, as well as participate in discussions and feedback about Google and YouTube content policies.

Farhan S. Qureshi, Country Director, Google Malaysia said, "At Google, we believe that it takes an entire ecosystem to create a safe digital environment. By working with organisations like the Content Forum, we are adding a crucial layer of local expertise, which deepens our ability to respond to harmful content with relevance and precision. The Priority Flagger Program reinforces our commitment to empowering trusted partners and helping keep our platforms safe for everyone, everywhere.”

Mediha Mahmood, CEO of Communications and Multimedia Content Forum said, “Being part of Google’s and YouTube’s Priority Flagger Programs marks a meaningful advancement in how we support content safety in Malaysia. It allows us to move beyond dialogue into action, ensuring that harmful content is flagged and reviewed with the urgency it deserves. This collaboration reflects the Content Forum’s continued role in setting industry standards, empowering communities, and contributing to a safer digital ecosystem through collective responsibility.”

*This will include Google Search, Maps, Play, Gmail, and Ads Exchange & DV360

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Blog Rasmi Google Malaysia

Google launches Personal Intelligence in the Gemini app in Malaysia

Google launches financial services verification in Malaysia to combat scams

Enabling Gemini for Education across all Malaysian public universities

Year in Search 2025: What Malaysians Searched and Followed This Year

e-Conomy SEA report 2025: Malaysia’s digital economy is Southeast Asia’s fastest growing, projected to reach US$39 billion in 2025

Google onboards Content Forum for its Priority Flagger Program to strengthen online safety in Malaysia

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