PENANG, 20 June 2026 – Google announced the launch of Project Berita and Project Sigma 2.0 in collaboration with the Ministry of Communications Malaysia and Majlis Media Malaysia (MMM) at the National Journalists' Day (HAWANA) 2026. These initiatives seek to advance the future of Malaysian journalism by helping news organisations navigate changing audience behaviours, ongoing technological transformations and the growing demand for future-ready media skills.
Building on the success of the initial 2024 pilot¹, Google is introducing Project Sigma 2.0 to support up to 20 small-to-medium-sized news organisations across Malaysia with frameworks, tools and consulting strategies to better engage Gen Z audiences, who comprise approximately 26% of the nation's population.²
In response to the launch, Datuk Fahmi Fadzil, Minister of Communications, said that the Government is committed to ensuring that media practitioners continue to have opportunities to enhance their knowledge and skills in emerging technologies, particularly artificial intelligence (AI).
"In line with this commitment, the Ministry of Communications fully supports the implementation of Project Sigma 2.0, an initiative led by Google Malaysia in collaboration with the Malaysian Media Council (MMC). The project aims to equip media professionals with the tools, insights and competencies needed to adapt to the rapidly evolving digital landscape and leverage AI responsibly in their work," he said.
In addition, to help local media navigate the rapid rise of artificial intelligence, Google and MMM are also introducing Project Berita which focuses directly on closing technical skills and capacity gaps across the journalism ecosystem. Developed through extensive industry consultations, this programme equips media professionals at different career stages with the practical tools needed to thrive in an AI-driven landscape. The execution is targeted at aspiring and established media professionals, including:
Tan Sri Nallini Pathmanathan, Chairman of Majlis Media Malaysia said, "A strong and trusted media ecosystem requires collective effort from across the industry. As the profession continues to evolve, it is important that publishers, journalists, educators and industry experts work together to share knowledge, foster professional growth and uphold the highest standards of journalism. Partnerships such as this with the Ministry of Communications and Google are instrumental in building public confidence in the media and supporting the long-term sustainability of Malaysia's journalism ecosystem.”
Kate Beddoe, Managing Director of News Partnerships, APAC, Google said, "We are grateful to the Ministry of Communications and the Majlis Media Malaysia for this collaborative partnership in helping build a more resilient, innovative and forward-looking news ecosystem in Malaysia. The future of journalism belongs to people with the confidence to innovate. Through Project Sigma 2.0 and Project Berita, we are bringing together newsroom experimentation, industry expertise and practical training to help publishers better understand evolving audience behaviours while equipping journalists at every stage of their careers with the skills, knowledge and confidence needed to thrive in an increasingly digital and AI-powered landscape."
More details on Project Sigma 2.0 and Project Berita will be announced soon.
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KUALA LUMPUR, 2 June 2026 — Whether you’re looking for a cozy sweater, a fresh look for a weekend getaway or the perfect piece for a job interview, envisioning how you’d look in it when shopping online can be challenging. But we’re now making it easier.
Today, we’re expanding access to our apparel try-on tool, launching it in Malaysia. This will start rolling out and will be available widely in coming weeks. The feature makes the online shopping experience more personal, allowing you to virtually try apparel on yourself, just by uploading a photo. In addition to being able to try on tops, bottoms, dresses, you can also try on shoes. So you can find those great new sneakers, heels or loafers for fall.
Try On is powered by a custom image generation model for fashion, which understands the human body and nuances of clothing — like how different materials fold, stretch and drape on different bodies. It preserves these subtleties when applied to poses in your photos - so the result lets you see how a piece of clothing would look on you, instead of seeing just a still picture or on a model. Try On lets you shop from the billions of apparel items in our Shopping Graph across Search, Google Shopping and even product results on Google Images.
To get started, tap on any product listing across Google or any apparel product result on Google Images and tap the “try it on” icon. Upload a full-length photo of yourself and within moments you’ll see what you might look like wearing that exact piece of clothing. And you can try on as many looks as you want, experimenting with different colors, new styles and trends.
Afterwards, you can go back and scroll through other looks you’ve tried. You can also save your favorite ones and even share them with your friends. If you like it, you can tap on the shop button and you’ll be redirected to the merchant’s website where you can purchase the look.
When you try on clothes in a store, you can easily tell if they’re right for you. You should feel just as confident shopping for clothes online. And with Google’s Try On feature we’re bringing the fitting room experience to your screen.
