YouTube Launches Creators for Impact Programme to Support Safer Online Experiences for Malaysian Families
YouTube is working with six prominent homegrown voices to bring practical digital safety tools and real-world guidance directly to Malaysian households
KUALA LUMPUR, 22 July 2026 – Google announced the official launch of the YouTube Creators for Impact programme in Malaysia, bringing together trusted local creators to champion online safety and empower parents through educational content as online safety becomes an increasingly important conversation for Malaysian families.
This rollout builds on YouTube's long-standing commitment to creating a safer and more responsible online ecosystem. With 72% of Malaysian parents stating that using digital safety or educational tools together with their child helps them feel more confident discussing online safety¹, the programme harnesses the influence of trusted local creators to spotlight such tools and make these conversations more accessible and relatable for families.
To help Malaysian families cultivate good digital habits at home, Google has mobilised the Lighthouse Creators – a group of six prominent homegrown voices chosen for their credibility, positive influence, and unique ability to spark meaningful conversations. The lineup includes A Lad and a Dad, Aqil Zulkiflee, Fourfeetnine, FU LOVE, Im_siowei and JE Pong.
Over the next two months, these creators will collaborate with industry experts and peers in intensive workshops, gaining practical insights into critical online safety issues—specifically parental controls and youth well-being. Armed with this knowledge, they will produce content focused on three core pillars:
- Smart Guardrails: Practical tips on navigating parental tools and safety features.
- Digital Wellness: Practical strategies for building healthy tech habits at home.
- Purposeful Tech: Leveraging technology as a powerful tool for learning and skill-building.
YB Teo Nie Ching, Deputy Minister of Communications in Malaysia, said, "Building a secure and resilient digital ecosystem is a core national priority, but achieving a truly safe online space requires a shared commitment between the government, industry leaders and communities. We commend Google’s proactive efforts to build a digitally secure community in Malaysia by utilising our nation’s vibrant creator ecosystem.”
Ben King, Managing Director of Google Malaysia and Singapore, said, “At Google, we believe in protecting kids in, not from, the digital world, which is why we have invested for over a decade to give Malaysian families the tools they need to explore our platform safely. Having our creators join this vital conversation to help families build healthy online habits and confidently leverage our safety guardrails is incredibly powerful. We continue to be inspired by their creativity and dedication to imparting this important information in relatable ways. By combining our technology with trusted local voices, we hope to give Malaysian families the confidence to build a more secure digital world.”
JE Pong, one of the C4I Lighthouse Creators said: "Years ago, I came to YouTube as an artist chasing creative dreams. Fast forward to today, I look at it through the lens of a mother invested in what the next generation consumes online. While a fast-moving digital world can feel overwhelming, our responsibility is not to fear technology, but to master it with confidence. Knowing platforms like YouTube embed safety features into the everyday experience gives families like mine real peace of mind. Through Creators for Impact, I hope to use my voice to bridge the gap between technology and parenting, helping more children explore, learn, and grow safely."
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About Google
Google’s mission is to organise the world’s information and make it universally accessible and useful. Through products and platforms like Search, Maps, Android, Google Play, Chrome, YouTube, Google Workspace and Google Cloud, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc.
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Creators Involved
The creators were selected for their trusted credibility, authentic family voices, and shared dedication to championing tech-life balance, practical digital safety, and proactive online habits across modern Malaysian households.
Capturing the hearts of millions of young viewers through high-energy challenges and wholesome gaming vlogs, Aqil stands as one of Malaysia’s most trusted "big brother" figures on the internet. Now navigating life as a young father, he champions building a safe, wholesome digital environment for younger viewers on platforms like YouTube and TikTok.
Based in Penang, this dad started his channel with a simple, beautiful purpose: to create a living digital time capsule of travels, food and daily milestones for his three kids to look back on as they grow up. He actively advocates for a healthy tech-life balance, using his platform to champion real-world family bonding, outdoor activities and teaching kids respect for both physical environments and digital footprints.
A pioneer of the Malaysian blogger era, Audrey has candidly documented her life for over two decades. She is an open advocate for child development, screen-time boundaries, and child safety. She also focuses heavily on modern maternal mental health and navigating the safety of "sharenting" culture as her two children enter their teenage years.
An American-Taiwanese creator based in Malaysia, Curtis alongside his Malaysian wife J-mie documents their daily lives, family milestones and multicutural experiences with an open, authentic heart. His content focuses on fostering mindful parenting, mental health transparency and building an open home dynamic where young kids can communicate freely before turning to the internet for validation.
A prominent comedy powerhouse and Forbes 30 Under 30 Asia alumna, Siow Wei is known for playing dozens of eccentric, deeply relatable characters in her short skits. She uses her massive reach to directly address cyberbullying, call out toxic internet culture, and build empathy, offering an active "listening ear" to teens struggling with digital peer pressure.
Rising to fame as a music artist and the multi-talented co-founder of PONG Entertainment. After welcoming her baby boy, Jeii has become incredibly passionate about safe early-childhood digital media practices. She advocates for maternal support, postpartum well-being, and educates young families on how to shield infants and children from unregulated online environments from day one. She also attended the inaugural Bijak Digital Bersama Google dan Youtube in May 2026.
Capturing the hearts of millions of young viewers through high-energy challenges and wholesome gaming vlogs, Aqil stands as one of Malaysia’s most trusted "big brother" figures on the internet. Now navigating life as a young father, he champions building a safe, wholesome digital environment for younger viewers on platforms like YouTube and TikTok.
Based in Penang, this dad started his channel with a simple, beautiful purpose: to create a living digital time capsule of travels, food and daily milestones for his three kids to look back on as they grow up. He actively advocates for a healthy tech-life balance, using his platform to champion real-world family bonding, outdoor activities and teaching kids respect for both physical environments and digital footprints.
A pioneer of the Malaysian blogger era, Audrey has candidly documented her life for over two decades. She is an open advocate for child development, screen-time boundaries, and child safety. She also focuses heavily on modern maternal mental health and navigating the safety of "sharenting" culture as her two children enter their teenage years.
An American-Taiwanese creator based in Malaysia, Curtis alongside his Malaysian wife J-mie documents their daily lives, family milestones and multicutural experiences with an open, authentic heart. His content focuses on fostering mindful parenting, mental health transparency and building an open home dynamic where young kids can communicate freely before turning to the internet for validation.
A prominent comedy powerhouse and Forbes 30 Under 30 Asia alumna, Siow Wei is known for playing dozens of eccentric, deeply relatable characters in her short skits. She uses her massive reach to directly address cyberbullying, call out toxic internet culture, and build empathy, offering an active "listening ear" to teens struggling with digital peer pressure.
Rising to fame as a music artist and the multi-talented co-founder of PONG Entertainment. After welcoming her baby boy, Jeii has become incredibly passionate about safe early-childhood digital media practices. She advocates for maternal support, postpartum well-being, and educates young families on how to shield infants and children from unregulated online environments from day one. She also attended the inaugural Bijak Digital Bersama Google dan Youtube in May 2026.
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